Triumph Motorcycles partners with Breitling for a personalized motorcycle


Swiss watchmaker Breitling and British motorcycle brand Triumph will present a limited edition watch and a personalized motorcycle.

Triumph and Breitling team up for long-term brand partnership

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Triumph and Breitling team up for long-term brand partnership

British motorcycle brand Triumph Motorcycles have partnered with Swiss watchmaker Breitling for a long-term partnership, which will see a limited-edition watch and a personalized motorcycle unveiled in early 2022. According to a joint announcement, Breitling played a role pioneer in the development of the modern chronograph, and Triumph has passionately shaped the evolution of motorcycles. With a shared passion for precision craftsmanship, as well as a bold and original design philosophy, the two brands will unveil a custom motorcycle, as well as a limited edition watch in early 2022.

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The Triumph Thruxton RS is already on display in select Breitling boutiques around the world

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“This is where substance meets original style. You can expect targeted engineering paired with modern retro designs,” said Georges Kern, CEO of Breitling. “But however you want to describe it, there will be a tremendous sense of adventure and discovery.”

Triumph Motorcycles CEO Nick Bloor looks forward to this unique opportunity to collaborate with another established heritage brand. “Like Breitling, we are committed to providing flawless handling and incredible finishes that give our community an experience like no other.”

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Breitling and Triumph partnership to see new personalized motorcycle and limited edition watch in early 2022


The Triumph Thruxton RS motorcycle is already on display in the best Breitling boutiques around the world. In August of this year, a Thruxton RS will be on display in the Breitling store in New York, once the store’s renovation is complete. The customized motorcycle which will be unveiled in early 2022 will be a special model, likely to be offered in limited numbers for sale. More details will be revealed closer to when the custom motorcycle is unveiled, as well as the limited-edition Breitling watch, both possibly with a common branding.

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