Triumph helps UK small businesses with new campaign


The pandemic has been tough on everyone and small businesses have been hit particularly hard. This is why Triumph Motorcycles has launched its new campaign, called Ride Out to Help Out. It is based in the UK and it is not clear if Triumph intends to do something similar in other countries as it is an international motorcycling presence with a strong cycling community and dynamic around the world.

ROTHO aims to help local biker favorite spots across the UK. The basic idea is that the next time you go for a walk, you should stop in one or more of these places and give them some things. There’s a handy map on site with plenty of places you’d expect, like the Ace Café in London or the National Motorcycle Museum in Solihull.

However, there is also more to it. Triumph also encourages riders to submit your favorite places you like to ride so they can be added to the map. It also does not need to be motorcycle specific to be included. It could be a great little cafe, ice cream shop, or other small business that you love to roll into that you think deserves more attention from the UK community of Triumph cyclists.

If your favorite isn’t already on the list, now is a great time to make sure more people know about it. Thank your favorites and encourage them to get through this tough time by sending them more business if you can. Restaurants and cafes operate with extremely thin margins, so every little bit can make a huge difference in times like these.

Maybe you’ve already thought about your favorite small businesses and wished you could do more to help because you are just one person or family. This is the perfect way to do just that, and the more bikers know the right places to stop, the better for bikers AND your favorite businesses. What’s not to like about this shot?

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