Profit from the Covid pandemic? Face masks help people look good, UK study finds, World News
Has the coronavirus only brought misery to the world? Well, the correct answer would be no.
Although the Covid pandemic has led to several deaths, restrictions, hospitalizations, economic hardship, it has also done good in the world.
One is that it has helped people look more attractive due to the heavy use of face masks, according to British academics.
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Both men and women looked better with a face mask, which covers the lower half of the face, the researchers from Cardiff University in the UK found.
Dr Michael Lewis, a reader at Cardiff University’s School of Psychology and an expert on faces, said research, conducted before the pandemic, found that medical face masks reduced attractiveness because they were associated to illness or disease.
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“We wanted to test if this had changed since face coverings became ubiquitous and understand if the type of mask had an effect,” Lewis said.
“Our study suggests that faces are considered more attractive when covered by medical masks. This may be because we are used to healthcare workers wearing blue masks and now we associate with people in the caring or medical professions. At a time when we feel vulnerable, we may find wearing medical masks reassuring and therefore feel more positive about the wearer,” Lewis added.
(With agency contributions)