No Way Home “, fans post whatever they want – Quartz

Just when it looked like superhero movies might be on the decline, Spider-Man: No Path Home recorded the second-highest opening weekend box office in movie history. The film garnered $ 260 million this weekend, surpassing Avengers: Infinity War which grossed $ 257 when it opened in 2018.

“Historically, December is one of the most important months of the year for major blockbuster releases, so to see Spider-Man: No Path Home Setting a new all-time opening weekend box office record this month is important not only to AMC, but to the theater industry as a whole, ” noted AMC CEO Adam Aron via the company’s website.

Early ticket sales for the film were bolstered by an NFT offering that appeared to pique the interest of collectors. But the film’s record-breaking performance suggests that beyond crypto opportunism and pandemic lockdown fatigue, moviegoers are still mostly loyal to their favorite comic book characters.

Comic book superheroes are modern mythology

Spider-Man: No Path Home has a 99% positive audience Evaluation on rotten tomatoes. That’s higher than all of the top 10 all-time movie openings, indicating that the film could potentially defy all-time box office receipts of. Avatar at number one at $ 2.8 billion and Avengers: Endgame to $ 2.7 billion.

The New York-based superhero made his first appearance in 1962 Marvel Comics, just a year before the Avengers and Iron Man debuts, and a few decades after the DC clips Superman and Batman were first released. times in the late 1930s and Captain America emerged in 1941.

The nearly century-long history of these comic book characters – kept alive by ongoing comic book series and television and movie reboots – has reinforced their role in popular Western culture.

The older the superhero, the more likely he is to connect with the audience

Although the films center on other Marvel characters from the early 1960s like the Pontoon, X Men, Thor, Doctor strange, and The fantastic four delivered its ups and downs at the box office, the names nonetheless continue to resonate with fans. This may explain the constant attempts to restart the less successful of them. In contrast, most of the company’s other Marvel Cinematic Universe (MCU) characters from the latter half of the 1960s and 1970s, including guardians of the galaxy, Black Panther, Captain marvel, The Inhumans, and Eternals, have had some success, but nothing at the level of the first main characters of the comic book company.

This fan loyalty to the most well-known characters has been confirmed at box office openings over the past decade. Of the 25 best opening films of all time, only Black Panther and Captain marvel broke the fan tendency to prefer more established characters. Whether these outliers are due to films linked to an under-represented audience or more to the MCU’s aggressive connection with the Avengers story arc, the success of these films is not the norm for blockbuster comic book movies.

The investment message in Hollywood is now clearer than ever: stick with the old characters fans know and love. Of course, efforts to develop more of the lesser-known Marvel and DC characters will continue. by marvel Moon knight, Blade (a reboot of the hit 1998 film), and Ms. marvel are all set to debut next year or are in production, while DC will debut Black adam, with Dwayne Johnson, in 2022.


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