How the Channel Can Help Technologists Overcome Barriers to Full Observability Deployment

Article by Dylan Morison, Director of Partner Sales, Cisco AppDynamics for APJ.

The transition from current application monitoring approaches to more comprehensive end-to-end observability solutions over the next five years represents one of the greatest opportunities for the channel today.

This growth is spurred by a growing recognition among technologists across industries that traditional application monitoring tools do not fully meet their needs in a modern hybrid cloud environment. Most currently deployed solutions are unable to provide technologists with visibility into the applications and underlying infrastructure for large managed kubernetes environments running on public clouds. And that makes it extremely difficult for IT departments to manage performance in an increasingly complex and dynamic IT estate.

Instead of deploying multiple, disconnected monitoring tools, full-stack observability gives technologists a single, unified view of technology performance from top to bottom of the IT stack, in legacy and cloud environments. And when full-stack observability is connected to business metrics, it allows technologists to prioritize actions based on end-user impact and enables businesses to validate the impact of every IT decision. .

That’s why, according to the latest Agents of Transformation study, Agents of Transformation: The Rise of Full-Stack Observability, as many as 96% of global technologists believe the ability to monitor all technical areas of their IT stack and connect Technical performance directly to business results is now important for achieving innovation goals.

With this in mind, channel partners should ensure they are ahead of the game and equipped to help customers move from application performance management (APM) to comprehensive observability solutions. In the coming months. Already, we’re seeing partners planning to take their existing application performance monitoring practices and extend them into much larger, higher-value full-stack observability practices that can deliver a set of products and services much broader and more strategic to customers.

Integration and Business Case: Identifying Obstacles to Full Stack Observability

Despite widespread recognition of the need for real-time visibility across IT assets, most technologists currently struggle to implement the kind of comprehensive, business-context-related observability they need.

In our research, 96% reported at least one obstacle they need to overcome in their organization in order to adopt full observability. These include concerns about technology integration, scalability, lack of relevant skills (particularly around cloud monitoring and open telemetry), and difficulties in establishing a business case to prove value. commercial.

Additionally, with the relentless pressures they face to innovate and optimize digital experiences in an increasingly complex environment, most technologists simply don’t have the time or space to think strategically about the how they can overcome these issues to effectively implement stack-observability. There just aren’t enough hours in the day.

Channel partners have a critical role to play, easing the pressure on customers and helping them develop holistic plans to introduce full observability that directly addresses technical and skills challenges.

Supporting the journey from application monitoring to full stack observability

Any business case for investing in full-stack observability must take a business-focused business approach, demonstrating how IT performance impacts key business KPIs. By linking IT performance data to real-time business metrics, technologists will be able to validate the impact of every IT action by analyzing business KPIs. Channel partners should be prepared to help customer stakeholders articulate this to business leaders, showing how comprehensive observability with business context can bridge the current measurement gap and help embed a culture of sustainable innovation in their operations.

Partners should also advise customers on the broader structural changes that a successful transition to full observability requires. They should develop education and communication plans to ensure teams are on board with full observability and recognize the benefits it will bring. It is essential that all technologists are comfortable trusting a single source of truth for all performance data.

Partners have a single view of a customer’s IT infrastructure, across all four areas of IT operations: AppOps and DevOps, NetOps, InfraOps, and SecOps. And that means they can get a holistic view of technology performance and optimization. Partners can help customers identify key use cases early on, whether it’s hybrid application monitoring or cloud-native application monitoring, and work with them to determine how a complete observability solution can be implemented smoothly and efficiently.

It is important for channel partners to recognize that implementing full stack observability requires a deeper and more strategic approach than previous application monitoring solutions. And therefore, they need to work with a technology provider that is really committed and focused on this space. They need to rely on vendors to ensure they understand key concepts around full observability and to get the training and assets they need to effectively sell and implement solutions the right way. . In some cases, partners need to look to vendors for co-investment to accelerate the establishment of specialized comprehensive observability practices.

It’s time to act. There is now a two- to three-year window for partners to move from application monitoring to full observability, or they risk being left behind and displaced within customer organizations. On the other hand, partners able to accelerate this transition and establish a leadership position in this space will be able to fully exploit a largely uncontested but rapidly growing new market.

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