Dr Seuss: Timeless Triumph | licenseglobal.com

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Anyone who has heard of Dr Seuss, an author who has become the world’s largest entertainment brand promoting literacy, education and life lessons for children and children at heart. The company, which has dozens of properties, has grown steadily over the years.

“Generations have grown up with and love our stories, characters and lessons,” says Susan Brandt, President of Dr. Seuss Enterprises. “Millions of kids have learned to read from ‘The Cat in the Hat’, learned the value of giving back from ‘The Grinch’, learned to rhyme with Fox in Socks, and learned to be a staunch friend of Horton’s. [of ‘Horton Hears a Who.’] Our characters, stories and messages are timeless. They are as relevant today as they were when they were introduced decades ago. Because of this timelessness, Dr. Seuss Enterprises was able to lead our characters to new products, experiences and technologies.

Dr. Seuss Enterprises is focused on expanding its portfolio to include new categories of licensed products, new streaming shows, podcasts, unique experiences and AVOD short films, as well as innovations such as music packs. ‘NFT-based stickers.

“Our guiding philosophy for our bachelor’s program is quite simple,” says Brandt. “We only work with leading companies, and among these, only partners who are passionate about Dr Seuss. We’re looking for creative teams who are enthusiastic about what they do and our property. We work with them to make sure they have the Seuss tools they need to create amazing Seuss products, and then we trust them to do what they do best. We go out of their way and let the magic happen. Our fans expect excellence from Dr Seuss. We strive to meet these expectations.

Dr. Seuss Enterprises’ latest license agreements are broad and cut across several categories. With the return of the live entertainment partner, Running Subway will bring back its traveling Grinch show, the Kilburn team returns with the Grinch Grotto encounter, Universal will celebrate Grinchmas at its theme parks, and Gaylord hotels will once again host the Grinch Ice experience. . Dr. Seuss Enterprises also reopened the Dr. Seuss Experience in Houston earlier this year to record ticket and merchandise sales and plans to bring it to a second location that has yet to be announced this holiday season. .

You want to know more ? Check out the August issue of License Global now!


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